This project focuses on how to design pieces to tell the story of a brand. I studied how color, layouts, typography, and more all go into the final look in order to effectively communicate with an audience. For the logo, which is the main focus of the project, I had to consider how all these can work together to create a strong visual identity for the company.

For this project, I was given only a description of the company and had to design a whole brand around it. The company description was for a small batch, family owned bourbon company that have roots beginning during prohibition. I used this description to create the brand "Old Bounty Bourbon." I used Adobe Illustrator to create this logo.