Alliance Food Producers of Pennsylvania was seeking a new logo that better fit their brand. For this project, I was given the company name 'Alliance Food Producers of PA' along with their description, values, goals, etc and then worked with that to create a new identity for them. I was tasked with creating an identity that connected with their consumers, then I had to create branding guidelines booklet to go with it and show proper use of the new mark.

I worked in Illustrator to draw the initial logo and brand elements then I laid out the spread for the branding guidelines booklet using InDesign. I had to effectively communicate how their brand should look in order to be consistent in all media types and sizes. I also created a stationary, including a letterhead, business card and envelope, for the company.